a space for insights, inspiration & potential

for thinkers, do-ers, dreamers & visioneers

for movers, shakers & ruckus-makers

to turn dreams into reality



C R E A T I V I T Y O U : /ˌkriː.eɪˈtɪv.ə.tiju/ kree-ae-ti-vit-ee-you

1. the practise, evoking & sharing of Creativity

2. creating your vision, your future, your Self

3. the Art & Design of Life




I’m Emma Boutet.




Creativity, Culture, Arts & Design has been the core focus of what I do for almost fifteen years. My work has included: content curation & creation, brand identity, web & digital design, start-ups, strategic & creative marketing, project development & management, exhibition design, production & mediation, cultural events and fine art.

I’ve worked with artists, designers, curators, makers, musicians, producers, dancers, inventors, philosophers, filmmakers, creative agencies, therapists, start-ups, SMEs and cultural organisations. Some of the places I’ve worked include: FACT Liverpool, Liverpool Biennial of Contemporary Art, Echo Brand Design London, Unilever and Pontio Arts & Innovation.




Awards have included: Queen’s Anniversary Prize Ceremony Representative of UAL / LCF to HM The Queen & Duke of Edinburgh, Emerging Talent Prizewinner at Thinking Digital, Worshipful Company of Cordwainers Award, Fine Art Prize for Best Academic Work in Fine Art at Hope and the European Opera Centre Artwork Commission Award.



studies & training

  • PGCert Coaching & Mentoring - Liverpool John Moores University (LJMU) ~2020

  • BA Fine Art (First Class) - Liverpool Hope University

  • FdA Design & Technology - University of the Arts London College of Fashion

  • Diploma Art Foundation - Parc Menai

  • Introduction to Life Coaching

  • Executive Coaching

  • Thought Leadership

  • Designing the Future

  • Modern Project Management

  • The City is a School, Liverpool Biennial

  • FACT Arts Training Programme

  • World Host Ambassador

  • Strategic Marketing for Creative Businesses - TShirts & Suits

  • Business Training

  • Exploring Enterprise




One of my greatest passions in life is dance. I’ve danced Tango for 7+ yrs, Salsa, Bachata and Merengue for 15+ yrs and Vertical for 7+ yrs. My preferred style is ‘Fusion’ - which doesn’t conform to any one type of dance - instead merging and fusing them together with creative improvisation.

I spend time learning from thought leaders like Chase Jarvis, Marie Forleo, Sir Ken Robinson, Maria Popova and Seth Godin. You can also find me working on my YouTube channel and YouTube Creator group, taking care of an indoor jungle of over 100 houseplants and working on my latest passion projects.

Want to know what music I’m listening to?

Here’s my playlist of 100+ tracks:




Go ahead and get in touch or you can find me over on YouTube and social.